Investing in Gold and Silver Essay Example | Topics and Well Written Essays - 1000 words

Investing in Gold and Silver - Essay Example By depositing the gold and silver into the respective banks of nations, it was replaced with paper money based on the value of the gold and silver they deposited (Dunwiddle, 2008). The problem started to arise when the World War closed in and the countries required huge amounts of resources to fund the wars. Prior to the World War, the gold standard was in place in most of the countries. Gold Standard, as explained above is when people could convert their gold into paper money. Hence, the government is restricted in the amount of paper money it could print. The advantage of this gold standard upholds is that the inflation is kept under check, as the supply of money is limited (Haynes, 2005). To fund the war the United Kingdom and the United States both abandoned the Gold Standard, in 1920s and 1933 respectively. This was replaced by the Gold Exchange Standard, through which countries did no longer hold reserves in actual gold, but in dollars and pounds. Thus putting these currencies in a strong position in the world, while the other countries kept on piling up foreign currency thinking they were good as gold. In 1974 to further cut the ties between gold and currency, US government of Nixon abolished the link. Due to the need of yet more funds for the Vietnam War, the government abolished this link. The effects of this final blow, led to high inflation further helping the government and big businesses. Leslie Snyder in her book, â€Å"Why Gold? The One Sure Cure for Inflation and Economic Tyranny† named inflation as a vicious form of taxation on the common people, while the big corporations and government are the beneficiaries (Snyder, 1974). The importance and relevance of this historical background of Gold and Silver, is to understand how valuable gold and silver is even today. One thing to keep in mind is that even though the abolishment led to high inflation and budget deficits during the 1970s, the prices of gold and silver also increased with it. He nce the investment in silver and more importantly gold is always a safe bet. When inflation was at the highest in the United States during 1979 and 1980 the return on the gold was 130.4% on an average. It is a great hedge against high inflation; this holds true for the current market situation as well (BERU). Currently, the central banks are planning to announce unlimited liquidity to the financial sector. This would further fuel inflation and move it a step closer towards hyperinflation and top of the exhaustion of the savings and diminishing purchasing power, the metals such as Gold and Silver will emerge as winners. This is due to fact that the governments and central banks continue to print more and more money. According to William Bancroft, the gold is undervalued today in terms of the money being published. Considering this scenario the investors in the mining sector will be rewarded handsomely in the future. The opposite side of inflation is deflation. According to Bancroft, not only will a high inflation have a positive impact on gold, but a deflation will result in a desirable outcome. Due to the economics of deflation, it would put high pressures on the banks. Resulting in bank failures, depositors will find other means to safeguard their money. As history has shown, there is no safer investment than gold and silver. Due to the nature and high performance of these metals, gold and silver in tough times i.e., especially in times of hyperinflation is why most advisors encourage

Risks and Consequences of Non-Compliance

Risks and Consequences of Non-Compliance Our group have been presented with the data set: Road Collision Casualties in Camden. This data is published by the London Borough of Camden which is licensed under the Open Government Licence. All data on road collisions are provided by TfL (Transport for London), who present the data in three parts on an annual basis. The data set contains information on the casualties where some information has also been added from attendants. The attendants and vehicles are recorded as separate data sets and are available on an open platform, as a result they can be joined together by the use of a reference column. If joined together the data will show accidents where multiple casualties, attendants and vehicles were present. In the reference there will be several records for the same incident. It is suggested that data analysis should be undertaken which uses three years of data in order to avoid any anomalies. The statistics in the data set displays personal injuries which have taken place on public roads which were reported to the police. The police note down the information using a STATS19 form and this is how the data is recorded. While it is not possible to predict every potential legal issue that the application may face, both during development stage and in use, utilising the Road Collision Casualties in Camden data set, the most common pitfalls can easily be avoided. Implementing a proactive legal compliance strategy, during the early part of the development process, will help to minimise the legal risk and strengthen the protection of application itself. Introduction Risks and consequences of non-compliance Failure to design the software in accordance with the various legislative and industry constraints, may result in a product that will attract, in the worst case scenario, legal action and/or make the product difficult to sell. Also, it may be incompatible with other software or data formats. Research into the various standards, industry codes and relevant legal obligations will allow the design to progress with clarity regarding these requirements. Standards, codes legislation The particular items that are relevant to this project are as follows: -The British Computer Society Code of Practice -The Open Government Licence for Public Sector Information Data Protection Act 1998 It is considered that this Act is not applicable for the data accessed by the software, as it contains no personal information. However, it is likely to be applicable to data being held regarding the users of the application in terms of their logging into the system and the history of their use of the data, so we have to be in compliance with Data Protection Act 1998(DPA). Because we will be storing and handling personal information, small errors and inaccuracies can lead to severe data protection breaches and give rise to serious consequences. Compliance with data protection legislation is not just a matter of good practice, it is a legal requirement and, as the penalties for nonfulfillment are extremely serious, especially nowadays in an environment of increasing focus upon data protection, it goes without saying that for this application that we are creating, we need to take great care to protect personal information. The Data Protection Act 1998 is enforced by the Information Commissioners Office (ICO), which has considerable powers when it finds an organisation to be in breach of the data protection principles in the way data is handled. The Information Commissioner has historically shown he is ready and willing to take action, and in extreme circumstances, to bring criminal proceedings with respect to mishandling of personal information. The consequences and penalties which may follow breach of data protection obligations are varied, and in most cases very serious. The ICOs action can include:   Ã‚   Monetary penalty notices; (For serious breaches of the DPA the fines could reach up to  £500,000). Criminal Prosecutions; (Deliberately breaching the DPA can lead to possible prison sentences). Undertakings; (Organisations have to commit to a particular course of action to improve their compliance and avoid further action from the ICO). Enforcement notices; ( Organisations in breach of one or more of the DPA principles are required to take specific steps in order to comply with the law). Audit; (The ICO has the authority to audit government departments without consent to check organisations are complying). Disability Discrimination Act 1995 This would apply in terms of the presentation of the user interface with reference to, for example, colour contrast and legibility. Add compliance with the DDA to the project requirements. Analyse the range of user types and identify any persons likely to fall under the DDA that would use the system. Look at the human interfaces that the system will employ and ensure that all projected users can utilise the application. Demonstrate that the application has been designed to meet these needs in terms of, for example, character/font/ size/colour/contrast or in terms of any audible or spoken interfaces. Display Screen Regulations 1992 The user interface should not compromise an employers ability to comply with this legislation. For example, repetitive strain injuries or eye strain. There is also a Human Factors consideration here in terms of optimising user performance by maintaining concentration, thereby reducing errors. This is unlikely to have a direct impact on the designer/supplier of the software but may have a reputational impact if the product is problematic in the workplace. Intellectual property Before we started our project it was essential for us as a group to have a firm grasp of intellectual property rights and how they apply to the software industry, as protecting our software application would make it easier to take legal action against anyone who steals or copies it. Computer software law is distinguished from most other intellectual creations protected by intellectual property law in that different aspects of the software is eligible for protection by patent, copyright and trade secret laws. Each type of protection has advantages and disadvantages under the current laws. Historically its been quite hard to get software application approved for patent from UK Intellectual Property Office. This means that UK software developers have been left to rely on copyright to protect their work. This was something we had to take into consideration because copyright only offers protection against being copied. However, the Patents are an absolute right against unauthorised use of the patent holders invention, and can protect the underlying/original ideas and processes of our application. So with a patent, it does not matter whether a competitor has copied the program or developed an identical program or indeed a different program which uses the same ideas or process steps on their own, it still breaches the patent and us as patent holders can claim damages and/or an injunction to enforce their rights. In the case of our application, copyright law would protect the source and object code, as well as certain unique original elements of the user interface. While the patent can protect the novel ideas embodied in our application which copyright cannot. However, as I already mentioned, historically its been shown it is quite tough to get software application approved for patent and there is no guarantee that the UK Intellectual Property Office will grant a patent for our software invention. Moreover, the costs for obtaining a software patent are significantly higher, so we as a company have to weigh our options and go with the best possible. Furthermore, the terms of use for the application itself are provided by us who designed the application, but also it should be noted that the data being accessed by the application is also subject to conditions of use by the data owner. This data is published by the London Borough of Camden which is licensed under the Open Government Licence v3.0. These conditions should also be provided to the end user and embodied in suppliers terms of use. The Licensor grants us a worldwide, royalty-free, perpetual, non-exclusive licence to use the Information subject to the conditions like: acknowledge the source of the Information in your product or application by including or linking to any attribution statement specified by the Information Provider(s) and, where possible, provide a link to this licence This means we are obligated by the Open Government Licence to provide a link for our end user or let the end user know that applications contains public sector information licensed under the Open Government Licence. This is one of the most important conditions of this licence and if our company fails to comply with them the rights granted to us under this licence, or any similar licence granted by the Licensor, will end automatically. It is also important to note that this is version 3.0 of the Open Government Licence. The Controller of this licence may change the licence itself from time to time and issue new versions of it. And if that happens the terms of that licence will continue to apply from the previous version (current version which is 3.0). Software licensing A software license is a document that provides legally required guidelines for the usage and sharing of software. A software licensing agreement will protect our copyright and IP rights by placing restrictions on the end user in relation to how the software can be used. The software licence will allow the end users to have one or more copies of our software, without violating copyrights. When we publish our end product it is critical that we licence our software very carefully to retain the IP rights and to ensure we are able to generate revenue from our work. A software licence usually comes in one of three major forms: Proprietary licence Free licence Open software licence User requirements Consultation with the user of the software and the client, for whom the work is being undertaken, will enable a full and clear understanding of their expectations to be captured in the form of a User Requirements Specification. In particular, the types of users, how the data will be accessed and used should be sought from client and fully understood. This, combined with any legislative, industry or standards requirements, will form the overall Project Requirements Specification. Specification/requirements Taking all of the above a definitive set of Project and Technical requirements can be developed. These will enable the project to proceed from a clear and common understanding. All Stakeholders should sign the requirements and any subsequent changes should be avoided, but if necessary, undertaken in a controlled process. This is important in controlling cost, programme and avoiding differing expectations. Verification It is important to continually check back against the requirements as the design develops. This can be done in the form of a requirements matrix and recording evidence (links to docs/specs) that each requirement is being met.

The Red Badge of Courage :: essays research papers

The name of this book is The Red Badge of Courage, and it was written by Stephen Crane in 1894. It is about a physical and emotional pain that a solider of the Civil War might have went through. The soldiers pain comes from all of the horrible things associated with war. The main character, Henery Fleming, joins the Union army dreaming of the heroic things he will accomplish. At the beginning of the story, he thought that war was a beautiful thing, he thought that it was not such a big deal, but has the story develops, he discovers that war is not so great and becomes real unsure of himself. Henry then meets up with his friend Jim. Then halfway through the book he confronts his cowardice and gains a sense of duty and responsibility. When the novel ends he has conquered his fear., and he is able to prove to everybody that he is really not a coward. Later in the book, Henry meets Wilson, the loud solider, who I think represents the two sides of human nature. Wilson is a mean and tough guy that no one likes and then towards the end of the book he finds that he really cares about Henry. While Henry is dealing with all of his emotions that are moving into war, he finds the friend he needs among his comrades at the war. The book Red Badge of Courage has a very deep meaning because it gives great detail about the hardship of war, the physical and emotional side of it. It shows how a young solider of the Civil War would have felt and also it shows all his fears. It also shows with great detail what was war like in that time. This book is not just about war and the fighting, the book gives very important facts about the camp and the other soldiers that Henry Flemmings interacts with. It tells how soldiers break down in war and that all of them are heroes at sometime in the war. All of the characters in the Red Badge of Courage represent some aspect of man either physically or emotionally.

Lenovo Case Analysis Essay

Competing at a global scale requires profound brand equity. Lenovo is a well-known brand in China (as Legend) but it cannot become a global technology giant like Dell or Hewlett-Packard, by merely acquiring the Personal Systems Division of IBM, whose products are popular across the world. Normally, the key challenge in establishing global brands lies in devising the manner in which a company can position its brands in customers’ mindsets, while taking into account global competition that comes from national and international suppliers (Wright, Millman & Martin, 2007, p. 139). Lenovo has to engage in intelligent marketing to attract consumers and make itself a force to reckon with in the global personal computer industry. According to the case study, the global PC industry is highly competitive with the leading performers being Dell, HP, Lenovo and its IBM acquisition, and Acer and Fujistu-Siemens among other corporations and vendors locked in tight competition (Quelch & Knoop, 2006, p. 2-3). Therefore, Lenovo has a daunting task to create brand equity to thrive at a global scale. The Key Issues The issue that Lenovo is principally dealing with is how it can effectively enter into the global market, where it is not only struggling against the competition, but is also dogged by an incredulous market. On the surface, the deal between Lenovo and IBM seems to give the former a platform for success due to the complementary nature of the operations of the two firms and because the deal facilitates the expansion of Lenovo’s operations from China and Asia to over 138 countries in the world, where IBM is established (Quelch & Knoop, 2006, p. 6). However, in a marketing research that the company conducts among 4,000 IBM customers, the concerns raised are that the innovation, quality, and service and support are going to be negatively impacted by the takeover of IBM brands by Lenovo (Quelch & Knoop, 2006, p. 9). The grievances held by the consumers are a major undoing to Lenovo’s attempts to create strong brand equity. The criticism shows that the customers harbor negative brand knowledge about Lenovo. Brand knowledge consists of brand awareness and brand image (Wright et al., 2007, p. 140).  Normally, brand knowledge determines the directions that the brand takes and, in turn, this influences the decision that marketers take in creating a brand promise, which entails informing the public about the positive essence of the brand and its purpose (Kotler, 2012, p. 115). The competition must be addressed seriously through a brand promise, with strong product dimensions. A brand’s dimensions differentiate an offering from other offerings that are aimed at satisfying the same need by either emphasizing on product performance by introducing functional, rational, or tangible differences or by emphasizing the symbolic, emotional, or intangible factors (Kotler, 2012, p. 114). Lenovo has the chance to utilize the brand equity creation process that emphasizes on the product performance in the phase of introducing itself into the global market, while intending to rely on the latter dimension in the long run. Brand equity is created by thoroughly satisfying the presence, relevance, performance, advantage, and bonding dimensions, in an increasing order of importance (Kotler, 2012, p. 116). Profound consumer loyalty is achieved after the firm attains a market share. Companies acquire a share of the heart and a share of the mind of customers by being authentic and genuine, aspects, which lead to higher, market share and profitability (Kotler, 2012, p. 135). As much as the chief marketing officer of Lenovo states that branding is a business issue rather than a marketing issue, the brand is a matter of the perception created by product’s substance and marketers’ efforts. Alternative Courses of Action The courses of action that can be taken by Lenovo include establishing a master brand, a house of brands, synergy approach, or the strategy referred commonly as Lexus/Toyota. First, the master brand strategy can be useful for creating a brand equity for Lenovo on a worldwide scale, but there are fears that the ThinkPad influence may be lost if this strategy is adopted. Second, the house of brands approach can enable the firm to establish many brands at once, but it is expensive to market the different brands. Third, the synergy approach will let the company have Lenovo as a master brand, while the ThinkPad shall be regarded as a superior sub-brand. Fourth, under the Toyota/Lexus strategy, a premium line of ThinkPad brands are established alongside basic Lenovo brands (Quelch & Knoop, 2006, p. 9). Evaluation of  the Alternative Courses of Action The course of action that the company should choose has to address the global market conditions, while also upholding Lenovo’s desire to compete internationally. To gauge the conditions in this market environment, the company engages in extensive marketing research. The research comes in handy in helping the company to make well-informed decisions, to understand the marketplace, and most importantly, to learn about customer satisfaction and the value of goods on offer. In addition, the advantages of the primary data collected are that the respondents pinpoint their challenges concerning the use of personal computers in business, give voice to current concerns, and enable the firm to gauge the needs in different nations. The master brand option is challenging to Lenovo since the market regards it as untrustworthy. The high level of dishonesty with which Chinese firms are regarded in the rest of the world is a major detractor to the success of this strategy (Quelch & Knoop, 2006, p. 8). If this approach is chosen, building favorable brand knowledge would not be an easy thing for Lenovo, in spite of having the reputable ThinkPad brand at its disposal. The ThinkPad acquisition doubtlessly makes Lenovo have a comparative advantage in the global scope. The ThinkPad has already won a lot of accolades for design and engineering innovations since it was introduced in 1992, with some of its superior qualities being power, portability, and wireless networking (Quelch & Knoop, 2006, p. 6). The marketers in Lenovo must therefore create positive brand knowledge if they choose this option. Failure to achieve this means that even the premium ThinkPad brand shall be thought of as an inferior product by consumers. The house of brands option would make the company incur a lot of expenses in the marketing function, without necessarily achieving the desirable sales of any of the brands. The company’s CMO concedes that this strategy cannot succeed since the company had limited resources at the time (Quelch & Knoop, 2006, p. 9). House-of-brands has brands that are independent, which are somewhat endorsed by the organizational brand (Rajagopal & Sanchez, 2004, p. 238). However, the reputation of the Lenovo as an organization in the international market is not favorable at this juncture hence it cannot promote brands effectively. The synergy approach, which entails a master brand getting recognition  partially due to a superior sub-brand, would require investments to jointly build the Lenovo and the ThinkPad brands (Quelch & Knoop, 2006, p. 9). The ThinkPad sub-brand would be expected to be a co-driver in the success of Lenovo. The shortcoming of this approach is that the association might taint the image of the prestigious brand if the brands do not have comparable qualities (Aaker & Joachimsthaler, 2000, p. 15). Clearly, ruining of the ThinkPad brand will certainly end up undoing the entry of Lenovo into the global market. The Toyota/Lexus strategy will force Lenovo to establish luxury and mass market brands separately. This strategy will entail implementation of dissociated brands, with each expected to perform well within its segment. However, under the global environment into which the firm is entering, creation of a mass product is not feasible. The use of PCs has become ubiquitous and consumers are looking for enhanced innovation, better quality and reliability, tighter security, and better design (Quelch & Knoop, 2006, p. 10). To offer customers the desired product, the firm was supposed to invest in enhancing computer products, rather than producing low quality cheap products. As a result, this strategy can make the company lose its core business. After considering all the branding strategy options, Lenovo managers should appropriately consider the category membership under competitive frame of reference. Category membership refers to the products with which a brand competes and which are close substitutes to it (Kotler, 2012, p. 130). The managers should to establish points of differences that would make the company have a competitive edge. At the present, Lenovo pursues a legacy of customer focus, innovation, and dependability (Quelch & Knoop, 2006, p. 7). These aspects have a potential of making make the products it offers distinctive and superior in comparison to competitors in the global market. The focus of the company should be on long-term holistic performance of its products. A well established brand value drives brand loyalty among customers, making the company to enjoy security of demand, making it hard for new competitors to enter the market, and making the customers willing to pay a higher prices for the offering (Kotler, 2012, p. 114). The Best Course of Action According to the facts presented in the case, the adoption of Lenovo as a master brand is the best course of action. Though this alternative is risky,  it is worthy because of the ultimate good image it would create for all the brands on offer at a global scale. Making Lenovo a master brand helps to make the core products of the company to the entire world. Master or family branding is where a family brand is associated with several brand extensions. The use of the company’s brand name across the entire products’ range lowers development costs and boosts sales if the corporate image is associated with innovativeness, expertise, and reliability, which are factors that influence consumer evaluations directly (Kotler, 2012, p. 123). The company actually chooses to use this strategy with great level of ingenuity. The first global advertising campaign is signed off with â€Å"ThinkPad,† the second campaign emphasizes that Lenovo is doing better than IBM by improving the ThinkPad, while the third campaign stresses that the Lenovo master brand represents innovation (Quelch & Knoop, 2006, p. 10). Introduction of brand extension is facilitated under the master brand. New products that are introduced as brand extensions often succeed because the customers’ expectations of the new product are based on their knowledge about the parent brand and how relevant they find the information (Kotler, 2012, p. 123). Any product sold under an umbrella of a brand name develops an identity out of the customers’ perceptions of the product, the marketing activity, word-of-mouth marketing, and the individual psychological set of customers (Wright, et al., 2007, p. 140). In effect, corporate brand endorsement in the international markets reassures consumers and is an integrating force, which unifies different brand identities on a global scale (Rajagopal & Sanchez, 2004, 246). Assurance that consumers benefit from the product is vital for successful marketing. Moreover, brand equity is leveraged in a new context if the master brand makes the product more appealing to customers and its positive associations are relevant and appropriate (Aaker & Joachimsthaler, 2000, p. 18). With the master brand strategy in place, continuous success of the Lenovo brand and its extensions is guaranteed. References Aaker, D. A. & Joachimsthaler, E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8-23. Kotler, Philip. (2012). A Framework for Marketing Management, P. Kotler and K. L. Keller (Ed). Upper Saddle River, NJ: Pearson education Inc. Quelch, J. & Knoop, C. (2006). Lenovo: Building a global brand. Harvard Business School. Rajagopal & Sanchez, R. (2004). Conceptual analysis of brand architecture and relationships within product categories. Brand Management, 11(3), 233–247. Wright, L. T. Millman, C. & Martin, L. M. (2007). Research issues in building brand equity and global brands in the pc market. Journal of Marketing Management, 23(1-2), 137-155.

Affects of Physical Activity on the Heart Rate And Blood Pressure Essay

Purpose: The lab prepared will teach you how to measure blood pressure. Learn where systolic and diastolic pressure begins. Next observe venous return, heart rate, and blood pressure in three different scenarios including: normal range, resting rate, and increased exercise. Research: In the circulatory system lab, students observed how physical activity affects blood pressure and heart rate. With a partner, one student’s pressure was recorded at basal (normal) rate, lying down, and after exercising. Normal blood pressure is systolic 120 and diastolic 80. A normal heart rate is 60 beats per minutes. Systolic pressure is the pressure of blood during contraction and would be considered as the first twitch of the stethoscope. Diastolic pressure is the pressure in the blood vessels in between heartbeats at a relaxation point and would be the last twitch before the needle drops completely on the stethoscope. These points are considered as lub & dub. Lub or S1 is the first heart beat and the closing of the tricuspid & bicuspid valves. The second heart beat, s2 is dub, the closing of semilunar valves. Blood pressure and heart rate increase after physical activity due to the fact that the body uses more oxygen and releases higher volumes of carbon dioxide. In our experiment the test subject needed more oxygen while exercising. The 25 jumping jacks preformed increased blood pressure and heart rate. If the test was preformed on a different test subject results may change, depending on  body mass, weight, height, male or female. Hypothesis: If physical activity increases, then blood pressure and heart rate will rise. Materials: †¢Stethoscope †¢ Test subject †¢Watch †¢ Administer †¢Sphygmomanometer (Blood pressure cuff) Procedure: See† Lab 4: The Circulatory System† 2013 eScience Labs, LLC, 10/21/2014. Data/Results: Table 2: Blood Pressure and Pulse Reading Activity Blood Pressure (mmHg) Systolic/Diastolic Pulse (beats/minute) Basal (Normal) 120/75 60 Lying down 120/60 56 After exercise 140/80 68 Lab Questions: 1. What is systolic pressure? Systolic blood pressure is the pressure when the heart ventricles contract and pump blood out of the heart. This is the highest pressure in the blood vessels. 2. What is diastolic pressure? Diastolic pressure is the pressure between heart beats when the heart ventricles are resting and filling with blood. This is the lowest pressure in blood vessels 3. Why is pressure a sensible reading to circulatory health? Because through pressure, people can determine how much blood are pumped out of the heart in a single contraction. A person with a healthy circulation‘s blood pressure should be at the normal level. 4. Explain the â€Å"lub-dub† sounds of the heartbeat? â€Å"Lub-Dub† is the first and second heart sounds that are clearly heard with a stethoscope. These sounds are the closing of the heart valves. †¢The first heart sound, know as â€Å"lub† starts when the ventricles contract. The atrioventricular valves are closed and the blood is pumped out of the heart. The second heart sound, known as â€Å"dub†, starts when the ventricles relax. The semilunar valves are closed and the ventricles are filled. 5. Why do blood pressure and heart rate change after exercise? The muscles in the body need more oxygen during exercise. The heart then pumps more blood to the lungs for gas exchanging. Since the heart needs to contract harder, the blood pressure and heart rate will be increased. 6. How might the results in Table 2 change if someone else performed the activities? Why? The results in Table 2 would be lower or higher if someone else performed the activities because the sex, height, weight, and health could also affect the results. 7. Why is it important for blood to flow in only one direction? Every part of human body needs oxygen in order to perform works properly. Oxygen-rich blood supplies oxygen needed to every part of the body and oxygen-poor blood needs to flow to the lungs to exchange gas. If blood flows backward, the body will not get the oxygen it needs to maintain normal homeostasis therefore it will be under a serious threatening. Conclusion/Discussion: In this experiment, we saw that the blood pressure and heart rate significant increased after the subject exercised. From table 2, we saw that the blood pressure increased from 120/75 to 140/80 and the pulse increased from 60 beats /minute to 68 beats /minute after exercised. The rate of blood pressure and pulse were lowest when the subject lied down, which only 120/60 mmHg for blood pressure and 56 beats/minute for the pulse. Since the blood pressure and heart rate raised as body movement increased, we concluded that this is a statistically significant result. Theory: Blood pressure measurements generally reflect arterial blood pressure. The high and low points of blood pressure are expressed in millimeters of mercury (mmHg). The normal blood pressure in healthy individual is 120/80(mmHg). Blood pressure is usually measured with the sphygmomanometer (blood pressure cuff) which normally composed of a cuff with an inflatable bladder and a mechanical manometer with a rubber bulb.